NB PlanAir
Zakup TV oglasnog prostora · realizacija · post-buy · BiHTV airtime buying · delivery · post-buy · Bosnia and Herzegovina

Od briefa do TV plana. Za 5 minuta.From brief to TV plan. In 5 minutes.

Unesete brief, a NB PlanAir iz njega napravi TV plan u okviru budžeta, s dispozicijama i narudžbenicama za stanice i opisom plana za klijenta. Kad kampanja krene, prati realizaciju do fakture i zatvara je post-buy analizom.Enter the brief and NB PlanAir turns it into a TV plan within budget, with spot schedules and purchase orders for the stations and a plan deck for the client. Once on air, it tracks delivery up to invoicing and closes the campaign with a post-buy analysis.

5 minod briefa do kompletnog TV planafrom brief to a complete TV plan
2modula: Planiranje · Realizacija i PBAmodules: Planning · Delivery and PBA
BiH / ENGplanovi, dispozicije, mailovi i izvještajiplans, schedules, e-mails and reports
  • Vaši podaci, ne naši. NB PlanAir ne isporučuje podatke o gledanosti ni monitoring: radite s podacima koje već imate ili ste nabavili i na koje imate pravo.Your data, not ours. NB PlanAir does not supply viewership or monitoring data: you work with the data you already have or have acquired and hold the rights to.
  • Dostupno za tržište Bosne i Hercegovine. Ostala tržišta su u razvoju.Available for the Bosnia and Herzegovina market. Other markets are in development.
TV 1 · raspored emitovanjaairing schedule 12.10.–08.11.2026 · TG 25-55
Spot A 30" Spot B 15" Raw TRP po danu, po sedmicamaRaw TRP per day, by week
ModuliModules

Od briefa do post-buy analize, u jednom sistemu.From brief to post-buy analysis, in one system.

Planiranje je osnovni modul. Realizacija i PBA je drugi modul i licencira se zasebno.Planning is the core module. Delivery and PBA is the second module, licensed separately.

Osnovni modulCore module

PlaniranjePlanning

  • Brief, plan i scenariji u jednom toku, u okviru budžeta i sa željenim sedmičnim pritiskomBrief, plan and scenarios in one flow, within budget and with the weekly weight you choose
  • Uslovljenosti i indeksacije TV stanica isporučuje i održava NB PlanAir, cijene unosite viTV station conditions and indexation are supplied and maintained by NB PlanAir; you enter your prices
  • Excel plan sa živim formulama, u brendu korisnika ili u templateu klijenta, po izboru korisnikaExcel plan with live formulas, in the user's brand or in the client's template, as the user chooses
  • Dispozicije i narudžbenice po stanicama i mjesecima, na memorandumu korisnikaSpot schedules and purchase orders by station and month, on the user's letterhead
  • Opis plana za klijenta kao PowerPointClient plan deck as PowerPoint
Drugi modulSecond module

Realizacija i PBADelivery and PBA

  • Praćenje realizacije iz dnevnog monitoringa, od prvog emitovanjaDelivery tracking from daily monitoring, from the first airing
  • Nadoknade i storno unutar budžeta, s mailovima za staniceMake-goods and cancellations within budget, with e-mails for the stations
  • Provjera izvještaja stanica prije faktureStation log checks before invoicing
  • Post-buy analiza i presjek kampanje za klijentaPost-buy analysis and a client campaign summary
  • Pregled kampanje za klijenta preko linka novoLive campaign view for the client via a link new
Planiranje · kako radiPlanning · how it works

Četiri koraka. Korisnik donosi odluke, softver radi proračun.Four steps. The user decides, the software calculates.

Cijene unosi korisnik. Sve uslovljenosti i indeksacije TV stanica isporučuje NB PlanAir i aplikacija ih sama primjenjuje u svakom planu.Prices are entered by the user. All TV station conditions and indexation are supplied by NB PlanAir and the app applies them in every plan.

01

BriefBrief

Klijent, kampanja, period, budžet, spotovi i media mix.Client, campaign, period, budget, spots and media mix.

02

Vaši podaci o gledanostiYour viewership data

Učitate podatke o gledanosti koje korisnik već ima, ili izaberete postojeće iz svoje biblioteke.You upload the viewership data the user already has, or pick an existing dataset from your library.

03

Generisanje planaPlan generation

Plan optimizovan po odabranim varijablama (afinitet, CPP, …) u okviru budžeta. Rezultat je Excel plan koji se i dalje može mijenjati.A plan optimised by the variables you choose (affinity, CPP, …) within budget. The result is an Excel plan that stays editable.

04

Odobrenje, dispozicije i narudžbeniceApproval, schedules and purchase orders

Odobreni plan se zaključava; dispozicije, narudžbenice i opis plana za klijenta izvoze se jednim klikom.The approved plan is locked; schedules, purchase orders and the client plan deck are exported in one click.

Šta dobijateWhat you get

Dokumenti spremni za klijenta i za stanice.Documents ready for the client and the stations.

Sve se izvozi iz aplikacije, na BiH i engleskom jeziku, u brendu korisnika.Everything is exported from the app, in Bosnian and English, in the user's brand.

PlaniranjePlanning

Excel planExcel plan

Sa živim formulama, u brendu korisnika ili u templateu klijenta.With live formulas, in the user's brand or in the client's template.

PlaniranjePlanning

DispozicijeSpot schedules

Za svaku stanicu i cijelu kampanju, sve u jednom ZIP-u.For every station and the whole campaign, all in one ZIP.

PlaniranjePlanning

Dispozicije po mjesecimaMonthly spot schedules

Za svaki mjesec posebno, uz narudžbenicu za taj mjesec.For each month separately, with that month's purchase order.

PlaniranjePlanning

Narudžbenice (PDF)Purchase orders (PDF)

Po stanicama i mjesecima, na memorandumu korisnika.By station and month, on the user's letterhead.

PlaniranjePlanning

Opis planaPlan deck

PowerPoint za prezentaciju klijentu.A PowerPoint to present to the client.

Realizacija i PBADelivery and PBA

Izvještaj realizacijeDelivery report

Šta je emitovano, šta je izostalo i šta treba nadoknaditi.What aired, what was missed and what to make good.

Realizacija i PBADelivery and PBA

Mailovi stanicamaStation e-mails

Tačne izmjene za svaku stanicu, spremne za slanje.The exact changes for each station, ready to send.

Realizacija i PBADelivery and PBA

TV obračunTV statement

Potrošnja, GRP i CPP po stanici, klijentu i kampanji.Spend, GRP and CPP by station, client and campaign.

Realizacija i PBADelivery and PBA

Post-buy analizaPost-buy analysis

Planirano i realizovano, s ocjenom realizacije.Planned versus delivered, with a delivery score.

Realizacija i PBADelivery and PBA

Presjek i link za klijentaClient summary and link

Kampanja na jednoj A4 strani i pregled uživo preko linka.The campaign on one A4 page and a live view via a link.

Realizacija i PBA · drugi modulDelivery and PBA · second module

Plan prati TV kampanju, do fakture i post-buy analize.The plan follows the TV campaign, up to invoicing and the post-buy analysis.

Korisnik koristi vlastitu monitoring bazu; NB PlanAir je ne isporučuje.The user works with their own monitoring data; NB PlanAir does not supply it.

01

MonitoringMonitoring

Dnevni export; aplikacija izdvoji emitovanja kampanje i usporedi ih s planom.A daily export; the app picks out the campaign's airings and compares them with the plan.

02

RevizijaRevision

Prijedlog nadoknada i storna unutar budžeta, s mailom za svaku stanicu.Proposed make-goods and cancellations within budget, with an e-mail for each station.

03

Izvještaji stanicaStation logs

Provjera izvještaja svake stanice u odnosu na plan, prije fakture.Each station's log checked against the plan, before invoicing.

04

Post-buy analizaPost-buy analysis

Planirano i realizovano, ocjena realizacije i presjek kampanje za klijenta.Planned and delivered, a delivery score and a campaign summary for the client.

KontaktContact

Pogledajte NB PlanAir uživo.See NB PlanAir live.

Na demo prezentaciji na izmišljenoj kampanji prolazimo cijeli tok: brief, plan uživo, izvoz plana i dokumenata, realizaciju, TV izvještaje i post-buy analizu. Prije demo prezentacije potpisujemo ugovor o povjerljivosti (NDA). Ponudu i uslove licence šaljemo na upit. NB PlanAir je trenutno dostupan za tržište Bosne i Hercegovine; ostala tržišta su u razvoju.In the demo we go through the whole flow on a fictional campaign: the brief, the plan built live, the outputs, delivery tracking, station reports and the post-buy analysis. We sign a non-disclosure agreement (NDA) before the demo. The offer and licence terms are sent on request. NB PlanAir is currently available for the Bosnia and Herzegovina market; other markets are in development.

ProizvodProductNB PlanAir
VlasnikOwnerNB Consulting, Sarajevo
Paket StartStart packageOglašivači i marketing službe · 1 korisnikAdvertisers and marketing teams · 1 user
Paket TimTeam packageDo 3 korisnikaUp to 3 users
Paket AgencijaAgency packageVeće agencije, više timova · 5 i više korisnikaLarger agencies with several teams · 5 or more users
TržišteMarketBosna i Hercegovina · ostala u razvojuBosnia and Herzegovina · others in development
E-maildemo@nbplanair.com
Zatraži demoRequest a demo

Pogledajte NB PlanAir uživo.See NB PlanAir live.

Ostavite podatke. Potvrda stiže odmah na vaš e-mail, a zatim ugovor o povjerljivosti (NDA). Nakon njega birate termin za demo prezentaciju uživo ili odmah dobijate pristup demo verziji.Leave your details. A confirmation reaches your e-mail right away, followed by a non-disclosure agreement (NDA). After it you choose a time for a live demo presentation or get access to the demo version straight away.

Vrsta firmeCompany type
Kako želite demoHow you would like the demo
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NB PlanAir

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Prijavite se registriranim e-mailom.Sign in with your registered e-mail.

  • Pristup je vezan za imenovanog korisnika i ne dijeli se. Jedna aktivna prijava i jedan odobren uređaj po korisniku.Access belongs to a named user and is not shared. One active sign-in and one approved device per user.
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Nemate pristup?No access yet? Zatražite demoRequest a demo

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Uslovi korištenjaTerms of use

Važe od dana objave na ovoj stranici. Ugovor o licenci između NB Consultinga i korisnika licence (firme koja ima licencu: agencije ili oglašivača) ima prednost u svemu što uređuje drugačije.Effective from the date of publication on this page. The licence agreement between NB Consulting and the licensee (the company holding the licence: an agency or an advertiser) prevails wherever it provides otherwise.

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Politika privatnostiPrivacy policy

Kako NB PlanAir obrađuje lične podatke korisnika aplikacije i posjetilaca ove stranice. Važi od dana objave na ovoj stranici.How NB PlanAir processes the personal data of app users and visitors to this site. Effective from the date of publication on this page.